Meta has announced its partnership with Melbourne Skydeck to transform the in-person attraction into an online experience.

Melbourne Skydeck used the company’s virtual reality technology, advertising solutions and the metaverse to bring new audiences to the attraction.

It is one of the first instances of an Australian tourism company using this technology, resulting in an immersive virtual reality platform that builds on Melbourne Skydeck’s existing virtual and augmented reality offering through the use of WebXR technology. accessible from anywhere in the world on any mobile or desktop device. device.

The experience will be amplified through ads on Facebook and Instagram to encourage people to see it for themselves on mobile, desktop and VR.

While the concept of the metaverse is very…