Meta, the parent company of Facebook, is targeting African content creators with the metaverse, saying they will play a key role in unlocking the potential of the emerging technology.

This next phase of the company’s project with African content creators was revealed yesterday, when Meta presented an exclusive extended reality (XR) showcase, featuring six finalists from the “Future Africa: Telling Stories, Building Worlds” show.

It focuses on supporting the next generation of XR creators in Africa, working in partnership with Africa No Filter, Electric South, and Imisi 3D.

The initiative is part of Meta’s XR programs and investment in XR talent research in Africa.

Backed by $50 million over two years, Meta invests in external research and initiatives focused on…