What were the biggest takeaways for marketers from CES 2023?

Since navigating the entire show floor is next to impossible, PRWeek’s sister site Campaign US has you covered. After three days on the ground, we asked brands and marketers what they thought were the biggest issues that emerged in Las Vegas and broke them down into a series of short videos.

Metering, Web3 and privacy were among the most discussed topics, as was the future of Netflix’s new ad-supported tier. But brands and agencies noted that the AI ​​was surprisingly absent, given that ChatGPT dominated the news in the weeks leading up to the event.

On the second day of the conference, we spoke with brand and agency leaders about the latest news and their experience at CES so far, from what surprised them to the topics that leaked out at closed-door meetings and happy hours.

Look the following video.

@campaignus Brand executives and agencies from @pinterest Razorfish and Mediahub share thoughts on the biggest news and chat on the ground at #ces2023 #advertisingtiktok #technology ♬ original sound – Campaign US

Featured in this video:

• Josh Campo, CEO, Razorfish
• Bill Watkins, Chief Revenue Officer, Pinterest
• Sean Corcoran, US CEO, Mediahub Worldwide
• This story first appeared on CampaignLive.com.

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