For a Lunar New Year campaign, McDonald’s has collaborated with Karen X Cheng, a renowned digital content creator. Cheng’s work frequently goes viral and incorporates AI and AR, as well as a variety of cutting-edge technologies.

The 30-second commercial is based on Cheng’s fond childhood memories and includes a call-to-action with a QR code that directs viewers to additional components of the campaign. NeRF technology is being used in advertising at a time when AI is starting to become a crucial tool for marketers.

McDonald’s senior director of cultural engagement strategy Elizabeth Campbell said the fast-food giant hopes the “advanced technology” initiative will celebrate the holiday while also supporting the Asian-American and South Island community. Peaceful.

Too…