Global fast food chain, McDonald’s, to celebrate this Lunar New Year in the metaverse in collaboration with award-winning viral digital content creator Karen X Cheng.

According to the press release, “Cheng, a longtime fan of the brand, is excited to bring her heritage and that of the AAPI (Asian American and Pacific Islander) community to life in an innovative way with McDonald’s this season.” .

The collaboration brings to life the stunning 3D illusion used in Instagram’s augmented reality (AR) filter that allows McDonald’s lovers to experience the shift from the Year of the Tiger (2022) to the Year of the Rabbit (2023).

The immersive metaverse experience combines traditional Asian influences with futuristic elements, such as 3D sculptures of the 12 animals of the Chinese zodiac, to…