Welcome to the McDonald’s Lunar New Year metaverse! This year, McDonald’s celebrates the new year in a different way with an immersive digital world. Karen X Cheng, digital storyteller and entrepreneur, partners with McDonald’s to create exciting experiences that inspire and entertain.

This year, McDonald’s launched a series of metaverse experiences, designed to bring Lunar New Year to life for everyone. Through virtual reality, augmented reality, and 3D animation, users can explore a variety of activities. From classic Chinese games like Weiqi and Mahjong to virtual reality zoos and cooking contests, there’s something for everyone to enjoy.

McDonald’s also designed a customizable 3D avatar for each user to explore the world with their individualized avatar….