• McDonald’s Lunar New Year collaboration includes innovative features that integrate culture and technology for an interactive user experience.
• The partnership with McDonald’s is Cheng’s first brand partnership that celebrates his Chinese-American heritage.
• The campaign continues the Golden Arches’ commitment to “celebrate culture and serve communities” as we kick off the Year of the Rabbit.

Global fast food giant McDonald’s announced a creative collaboration with award-winning digital creator Karen X Cheng on January 12, 2023.

The innovative digital campaign includes four main elements:

1) Creative designs by contributing digital creator Cheng, acknowledging her…