Source: news.google.com
Through collaborations with Roblox and the first NFT-themed restaurant, Bored & Hungry, McCain offers a fun way to help younger audiences understand the problems of conventional farming and the benefits of regenerative practices.
McCain Foodsthe world’s largest manufacturer of prepared potato products, is entering the metaverse with its new “Farms of the Future” game in association with the giant of the metaverse Robloxpresenting Regenerated potato chips — made with potatoes that are grown using regenerative farming methods that strengthen soil health, enhance biodiversity and improve farm resilience to climate change.
Brands are flocking to establish their presence in the rapidly expanding metaverse, many simply to create a new stream of revenue-generating consumer engagement. But if the marks
Read More at news.google.com