New York-based cosmetics brand Maybelline unveiled its global debut in the metaverse at Alibaba’s e-commerce arm, Tmall, according to its parent company L’Oréal China on Oct. 21. Known as “The City of Rhythm”, the virtual universe is Exclusive to China’s Upcoming Annual Double 11 Online Shopping Spectacularanother Alibaba initiative.

The announcement came just a few days before the official start of pre-sale at 8pm (local time) on October 24. This is a little later than the dates of October 20 and 21 of the previous two years, which could try to avoid a clash with the 20^the Closing ceremony of the Party Congress. Under the theme “A Makeup Carnival Sparked by Diverse Rhythms”, ITZY, one of South Korea’s most beloved girl groups, joins the virtual music journey, which is also…