Maruti Suzuki, the largest car manufacturer in India, has announced the launch of ARENAVerse. It is a Metaverse platform for the Maruti Arena showroom network that will allow users to enjoy an immersive virtual experience with their favorite Maruti Suzuki vehicles. It’s worth mentioning that this is the company’s second such show after the NEXAVerse that was unveiled earlier this year.

According to Maruti Suzuki, the launch of this platform builds on the company’s commitment to provide a more interactive and immersive retail experience for new-age consumers. In the future, one will also be…