Maruti Suzuki, which happens to be a highly reputable Indian car manufacturing company, has successfully launched its second metaverse platform, going by the name of ArenaVerse. This platform was developed to broaden their customer base and reach a much larger audience.

ArenaVerse is a platform dedicated to its Arena showroom network. This platform, in turn, will provide the opportunity for all its users to actively participate in an all-inclusive virtual world exhibition with all their individual Maruti Suzuki cars. In fact, NexaVerse is the first metaverse platform and it was dedicated to the Nexa dealer chain.

According to Maruti Suzuki India Limited’s Senior Executive Director of Marketing and Sales, Shashank Srivastava, the…