Expanding its presence in the metaverse, Maruti Suzuki India has launched ArenaVerse, a metaverse platform for the company’s Arena showroom network. Metaverse platforms are essentially virtual platforms that help companies develop and introduce new virtual experiences using virtual and augmented reality, among other things.

According to the company, ArenaVerse will allow users to enjoy an immersive virtual experience with Maruti Suzuki vehicles. The new platform aims to provide a more interactive and immersive retail experience for consumers who, in the future, will also be able to digitally interact with sales representatives and configure cars to their needs.

Accelerating its presence in the metaverse, Maruti Suzuki…