Maruti Suzuki India has launched its Metaverse platform, ArenaVerse, for its Arena showroom network.

To ensure a seamless experience, the company has equipped more than 700 main Arena outlets spread across India with virtual reality (VR) headsets for customers to experience ArenaVerse.

The web version will also be accessible in web browsers through the company’s website.

A press release from the automaker noted that ArenaVerse will allow users to enjoy an immersive virtual experience with their favorite Maruti Suzuki vehicles.

In addition, the launch of the platform also builds on the company’s commitment to deliver a more interactive and immersive retail experience for tomorrow’s consumers.

In the future, they will also be able to digitally interact with sales reps and…