Diving summary:

• Mondelēz International’s Oreo brand is celebrating the launch of its limited-edition cookie, “The Most Oreo Oreo,” with a metaverse activation and a partnership with celebrity chef Martha Stewart, according to details shared with Marketing Dive.
• Created within Meta’s Horizon Worlds, “Oreoverse” invites users to explore its Oreo-themed realm and play mini-games for a chance to win prizes, including a $50,000 grand prize. To promote the activation, Stewart will go live exploring the Oreoverse on the brand’s Instagram and Facebook channels.
• Consumers can watch the livestream on January 30, timed for the day the limited-edition cookie will hit grocery store shelves. The move follows other marketing moves by…