twentya marketing company called Web3, raised $1.5 million in Series A funding based in San Francisco Capital Wave. The Washington, D.C.-based startup simultaneously raised an additional $5 million in a private equity round from the same venture firm whose co-founders have worked on Facebook, Dropbox and Airbnb.

Founded in January 2022, Twity operates a number of interconnected businesses including cryptocurrencies and non-fungible tokens, according to a white paper on its website, but primarily seeks to be a Web3 marketing and advertising services agency, creating “marketing solutions simpler and more effective for Web3”. marks.”

Twity has built a system it calls Promofi, which allows ordinary consumers to claim a piece of the targeted advertising business because their data is at the center of the deals. This potentially holds opportunities in an ad ecosystem that relies heavily on user data, as companies like Google and Facebook mine personal data for targeted advertising. Consumer activists have long argued that internet users should receive a share of the ad revenue earned by tech giants because their personal data is key.

On social media, Twity aims to reward users with up to 80% share of ad revenue. This would occur through actions like retweeting and liking. Twity is considering similar plans to boost other social networking sites.

Focusing on the markets

Wave Capital was founded in 2017 by david rosenthalformer director of Madrona Venture Group, and former Airbnb executives Sara Adler and Riley Newman. Adler has also worked at Facebook and Dropbox. Newman was among the first 10 Airbnb employees.

The company aims to invest in markets, in particular by drawing on the experience of its founders building Airbnbs. In a blog post announcing its launch, the Wave founders said their “collective experience at Facebook, Dropbox, Airbnb and Rover has taught us that…great companies don’t find themselves playing the odds; they are built with hard work by great teams that have a real idea.”

Out of a $55 million fund raised in 2018, Wave made more than a dozen investments and exited one. In addition to Twity, his other portfolio investments include Locale, whose backers include Andreessen Horowitz, Ethereum Push Notification Service, Huddle, and The Luupe.