Nearly nine out of ten executives expect to find business value in the metaverse in the next five years. Others aren’t sure what the value will be, or even what the metaverse is. Others are already knee-deep in defining both.

Take Everyrealm, owner of the MetaMall on Decentraland, for example. The digital mall offers 364,000 square feet of space to companies interested in creating retail stores for virtual shoppers. The mall doesn’t exist in the real world, but Everyrealm hopes that…