Mahindra & Mahindra has introduced XUV400verse, the metaverse platform for Mahindra’s all-electric XUV400 in the virtual world, powered by Metadome.ai. The platform is claimed to offer a unique customer experience, replete with photorealistic graphics.

The Mahindra XUV400verse will allow customers to create a digital avatar to explore the brand’s virtual showroom and interact with other users and non-player characters. Also, the virtual showroom has Mahindra merchandise and…