The brand offers a more immersive experience with the virtual showroom, the 3D configurator and the virtual test drive

Mahindra has just launched a metaverse platform called XUV400Verse for its upcoming electric SUV, the XUV400. Their goal is to offer a more immersive virtual showroom experience, catering to the younger generation of buyers.

The XUV400Verse allows you to create a digital avatar to explore the brand’s virtual showroom and interact with other users and non-player characters (NPCs). The virtual showroom even has Mahindra products and accessories on display alongside the XUV400 in the center.

It also has a 3D car configurator to see the car inside and out, see features, change colors and customize the…