Mahindra and Mahindra, the SUV maker, have unveiled ‘XUV400verse’, the metaverse platform for Mahindra’s electric XUV400 in the virtual world, powered by Metadome.ai.

The platform will act as a universe that combines the brand’s virtual spaces to offer a unique customer experience, packed with photorealistic graphics. The XUV400verse will allow Mahindra enthusiasts and customers to engage, collaborate, socialize and have immersive interaction with the product.

Veejay Nakra, President, Automotive Sector, Mahindra and Mahindra, said: “The XUV400verse will enable us to create a superior customer experience. We invite our community of young SUV buyers and…