quick take:

• Macy’s has launched a parade metaverse experience to celebrate Thanksgiving this year.
• The event will invite fans to vote for five NFT projects for the Macy’s Parade balloon for the holidays of 2023.
• The experience will launch in the OnCyber ​​metaverse and will be accessible via web and mobile.

Macy’s has launched a metaverse experience to commemorate its 96th Thanksgiving celebrations. The US retailer has announced the Parade Metaverse Experience, an immersive event that will invite fans to raise money for the non-profit organization Big Brothers Big Sisters of America.

Fans will also be able to vote for five non-fungible token (NFT) projects to be featured in the Macy’s Balloon Parade for the holidays of 2023. The experience is launching on the metaverse platform OnCyber ​​and…