Source: news.google.com
A virtual Macy’s Thanksgiving Day Parade will take place alongside the real one this year, the first to take place in the Metaverse.
The famous department store wants to excite younger and digitally savvy fans with the event.
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This Thanksgiving, Macy’s chose to host a scaled down version of its world famous Thanksgiving Day Parade on the OnCyber platform. The balloons featured in the metaverse parade come from designs available in the 2021 parade store’s NFT collection. The activation will also include NFT galleries from five creators, as well as an online vote for visitors to decide which design to choose. become a real-life balloon for next year’s parade in New York City.
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