Diving Summary:

• Macy’s will return to the metaverse this Thanksgiving with a virtual version of its annual Thanksgiving Day Parade, according to a press release.
• This year, fans will have the opportunity to vote for a Macy’s Parade Balloon Non-Fungible Token (NFT), which will be converted into a physical balloon at next year’s event. Additionally, the show will be available virtually in the metaverse and will feature virtual galleries of five NFT projects. Funds raised during the initiative will benefit the non-profit organization Big Brothers Big Sisters of America.
• Macy’s has leaned heavily on Web3 and the metaverse in recent years in an attempt to appeal to younger consumers. The move may also help straighten the path, as Macy’s has been hit hard by the