Source: www.cnn.com
This story is part of CNN Style’s ongoing project, The September Issues: a thought-provoking hub for conversations about the impact of fashion on people and the planet.
When a virtual Gucci Dionysus bag sold online for the equivalent of $4,115 last year, it wasn’t just the price that made headlines, but the fact that you could have bought the real bag for $700 less.
The four-figure sum, paid by a user on the Roblox gaming platform, was relative pocket change for a label that generated $9.7 billion in revenue in 2021. In fact, the Italian luxury giant had initially sold digital bags for just 475 “Robux” (equivalent to less than $6) each, with astronomical prices only achieved later on the resale market.
What the moment showed, however, is…
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