The Voice Enters the Metaverse with the Web3 Loyalty Program

The TV show Voice has entered the metaverse. ITV Studios announced that it has awarded exclusive rights in the metaverse for the talent show to Virtual Brand Group (VBG). The two companies will collaborate to develop, build and operate The Voice in the metaverse.
Voice fans will have the opportunity to participate in the show in the online community and be a part of their own musical journey. Features include a web3 loyalty program and a fan journey that connects and rewards fans for time in all their interactions, from social media to viewing the show and purchasing virtual or physical products.

Marriott Bonvoy Launches Integrated Content Platform

Marriott Bonvoy announced a new content platform integrated into…