L’Oréal invests in a platform focused on the ‘digital village’ metaverse

L’Oréal has announced its decision to venture into the digital realm, with a minority investment in the American startup Digital Village, a ‘metaverseplatform “as a service” and NFTs marketplace for brands, creatives and communities. The investment, which marks the cosmetics giant’s first foray into the Web3 space, was made through its corporate venture capital fund, BOLD, and is designed to expand the platform’s potential by developing new tools for developing worlds. virtual 3D as well as advanced avatars. and customization of virtual stores.

Digital Village is a ‘metaverse as a service’ platform and NFT marketplace for brands | all images courtesy of Digital Village

about the digital village

According to the official Digital Village website, the platform is dedicated to developing technologies to bridge the gap between brands, consumers, and communities for Web3, IoT, and immersive virtual environments. Led by an international team from the US, Europe and Asia, the company focuses on the creation and interaction of digital identities and assets in cyber worlds.

“As L’Oréal continues to explore and define what beauty means on Web3, we seek to work with the most promising new companies that adhere to the highest possible visual and technical standards. We are excited to partner with Digital Village, whose solutions will be powerful enablers for our brands and whose ideals of sustainability, accessibility and interoperability in the metaverse or Web3 are ones we share,’ says Camille Kroely, Head of Metaverse and Web3 at L’Oréal (find more here).

“We are excited to be endorsed by BOLD and look forward to collaborating with L’Oréal to revolutionize the beauty industry by creating cutting-edge virtual experiences for renowned L’Oréal brands. Together, we’re raising the bar for beauty in the metaverse and Web3, pushing the boundaries of what’s possible and setting a new standard for the industry to follow.’ shares Evelyn MORA, founder and CEO of Digital Village (see more here).

the company focuses on the creation and interaction of digital identities and assets in cyber worlds

“We hope to (…) revolutionize the beauty industry through the creation of a cutting-edge virtual experience,” shares Digital Village

Digital Village is dedicated to developing technologies to bridge the gap between brands and web3

myrto katsikopoulou i designboom

January 18, 2023