I’ve never been a gamer, it’s just never been something I’ve connected with. During my childhood, years before ‘hotels’ and the ‘metaverse’ were used in the same sentence, the physical act of falling out of a tree, mastering the skill of riding a unicycle that I got one year at Christmas, or reaching a new skill in gymnastics was much more attractive and exciting than leveling up in Crash Bandicoot, no offense to die-hard fans of the game!

So the idea of ​​’plugging’ into a virtual world to explore a new era of hospitality, an industry that has always grown and developed from people interacting in a very real world, is not something that naturally excites me. Everything I have read and learned over the years of editing these pages has taught me that we…