The advertising world is certainly facing a wave of disruption. This year was marked by increased experimentation with Web3 technology, and Cohen will discuss how the industry will continue to help evolve the metaverse.

The rise of retail media networks is also creating massive opportunities for brands to better reach consumers and comes as the industry is (still) preparing for the demise of third-party cookies. And a revolution in measurement makes it increasingly difficult to analyze campaign performance. Cohen predicts that attention metrics will add another layer to the measurement debate.

Of course, this is all taking place in the midst of an economic downturn and as brands and agencies prepare for a tight budget. Cohen discusses how economic uncertainty is expected to shape advertising in 2023.