If you’ve spent any time on Crypto Twitter this year, chances are you’ve seen raving tweets and memes about Polygon Studio’s business development (BD) team, and with good reason.

Under the leadership of CEO Ryan Wyatt, Polygon’s BD team has managed to partner with seemingly every major brand entering the Web3 space, including Nike, Starbucks, Reddit, Meta, and Robinhood. Prior to joining Polygon in February earlier this year, Ryan served as Head of Gaming at YouTube, where he built the division from the ground up over seven years. At Polygon Studios, Ryan quickly assembled an experienced business development team who have held senior roles at some of the world’s largest companies including Amazon, Oracle, Apple and Electronic Arts.

Given all of its partnerships with major retail brands, Polygon’s DB team is starting to drive widespread adoption of Web3, something many Web3 protocols have tried to do but have so far failed.

As of this week, Polygon has 196 million unique wallet addresses compared to Ethereum’s 214 million. Since Oct. 4, when CoinDesk reported that Polygon briefly surpassed Ethereum in terms of daily active wallet addresses, Polygon has been able to increase its number of unique wallet addresses at a much faster rate than Ethereum, with Polygon adding 24 million. wallet addresses in that time compared to the 8 million addresses added to Ethereum. And that is post-Merge.

This growth could be attributed to numerous key partnerships announced in recent months, including Reddit’s NFT launch on Polygon and Robinhood’s selection of Polygon as the preferred network to launch a beta version of its Web3 wallet. Polygon also recently announced significant partnerships with Nike and Starbucks which, once launched, will likely continue their growth trajectory of bringing millions to Web3.

Nike’s .Swoosh project is a Web3-enabled platform that will use the Polygon blockchain to create a new and inclusive digital community that will allow members to learn, collect, and eventually help co-create virtual items like shoes or jerseys. Currently in beta, people can sign up for a waiting list to join .Swoosh. Nike plans to launch the first digital collection in 2023.

The Starbucks Odyssey experience integrates NFT with the world’s most successful loyalty program, Starbucks Rewards, which has 60 million members worldwide. Members will have the ability to earn and purchase digital collectible stamps that will unlock access to immersive new coffee experiences. The stamps or NFTs will be on the Polygon blockchain. Starbucks has opened a waiting list and Odyssey is expected to launch later in the year.

Two of the world’s biggest brands have chosen to build on Polygon to power the next iteration of their consumer experiences. That’s a big deal for Polygon, but it has the potential to be a pivotal moment for broader Web3 adoption.