Italian premium coffee brand Lavazza launched a game on Roblox to raise environmental awareness among younger generations

NEW YORK, September 29, 2022 /PRNewswire/ — Lavazza has officially entered the metaverse by launching a soccer video game designed to raise awareness among younger generations about one of the most pressing environmental issues, deforestation. Lavazza Stadiumthe video game recently released on Roblox, allows the community to have fun and at the same time understand the scope of the phenomenon: every day, the Amazon rainforest loses more than a million trees, equivalent to the area of ​​a soccer field every 20 seconds. .

Lavazza is known for its dynamic and innovative communication, but also for preserving a heritage that goes back more than 120…