For Holiday 2022, Laura Mercier made her Metaverse color cosmetics debut. Founded by global makeup artist Laura Mercier, the Orveon-owned beauty company has partnered with industry-leading experiential e-commerce platform Obsess to launch its first online store, World of Beauty.

According to the company, World of Laura Mercier is the first step for the brand to enter a virtually experiential e-commerce presence, offering an immersive and interactive online shopping experience.

As part of its proprietary technology, the Obsess platform has industry-leading virtual shopping capabilities, including social shopping with friends and live streaming to and from the virtual store. To capitalize on Obsess’ technological advances and maintain engagement in the virtual world,