quick take:

• Laura Mercier has jumped on the metaverse bandwagon with Obsess.
• Dubbed the “World of Beauty,” the platform features three interactive virtual rooms.
• The beauty and cosmetics brand is making its metaverse debut as part of this year’s strategy for the holiday season.

Laura Mercier is making her metaverse debut this holiday season. The beauty and cosmetics brand has partnered with leading experiential e-commerce platform Obsess to launch “World of Beauty”, an interactive virtual store.

The new metaverse center is part of Laura Mercier’s strategy for this year’s holiday season. The Orveon-owned beauty company was founded by global makeup artist Laura Mercier in 1996.

According to the company, Laura Mercier seeks to delve into the world of virtual experiences,…