Immersive virtual experience celebrates the world of Laura Mercier

NEW YORK, December 5, 2022 /PRNewswire/ — Laura Mercier enters the metaverse. Founded by a world-renowned makeup artist and Flawless Face pioneer, Laura Mercier has partnered with industry-leading experiential e-commerce platform Obsess to launch her first online store, World of Beauty, now live.

The World of Laura Mercier is the brand’s first step towards a virtually experiential e-commerce presence, offering an immersive and interactive online shopping experience. According to Obsess, one in four consumers has purchased in an online store, and 70% of them made a purchase while shopping1.

“This is an exciting time for our consumers to explore Laura Mercier through a new digitized lens, which…