Source: news.google.com
Immersive virtual experience celebrates the world of Laura Mercier
NEW YORK, December 5, 2022 /PRNewswire/ — Laura Mercier enters the metaverse. Founded by a world-renowned makeup artist and Flawless Face pioneer, Laura Mercier has partnered with industry-leading experiential e-commerce platform Obsess to launch her first online store, World of Beauty, now live.
Laura Mercier Virtual world of beauty
The World of Laura Mercier is the brand’s first step towards a virtually experiential e-commerce presence, offering an immersive and interactive online shopping experience. According to Obsess, one in four consumers has purchased in a virtual store and of these, 70% made a purchase while shopping.1.
“This is an exciting time for our consumers to explore…
Read More at news.google.com