HEALTH AND SPACIOUS; BEAUTY

Cosmetics brand Laura Mercier is entering the metaverse with the launch of a virtual store that seeks to offer an immersive and interactive online shopping experience.

Making use of VR and AR web technologies, the World of Beauty store features three interactive virtual rooms that have been designed with the brand’s quintessential Parisian aesthetic in mind.

The first room offers an introduction to Mercier’s “Flawless Face” technique by taking shoppers through the steps and products to achieve the look. It also includes a virtual tone finder.

While the second room guides consumers to curated selections of products with a direct path to checkout, the final part of the experience focuses on Laura Mercier…