The Latin Grammy Awards, the prestigious awards ceremony dedicated to recognizing the talents of the Latin American world, has announced its partnership with OneOf, a next-generation non-fungible token (NFT) platform.

The partnership between the Latin Grammy Awards and OneOf will last for three years. The NFT team will release a series of digital collectibles related to the awards ceremony and the celebration of Latin music.

“The Latin Recording Academy is committed to exploring new and innovative ways to celebrate excellence in Latin music and connect music with other art forms in our culture, including visual and digital arts,” shares Manuel Abud, Executive Director. of the Latin Recording Academy. “Together with OneOf, we are giving fans the opportunity to own a piece of the Latin Grammys.”

The entertainment world is more concerned about the increasing power of the revolutionary potential of NFTs gradually. As a Tezos and Polygon-based protocol, OneOf is known for its sustainable drops, making it a perfect partner for Recording Academy.

The partnership between the award organizer and OneOf began in April when the protocol along with the Binance exchange was named as the key partners for the 64th Grammy Awards. With the partnership at the time, OneOf also helped launch an NFT collection.

“OneOf is honored to partner with The Latin Recording Academy to present the first NFTs of the Latin GRAMMYs,” adds Adam Fell, OneOf co-founder and president of Quincy Jones Productions. “The Annual Latin Grammy Awards is the biggest night of the year for Latin music, and this partnership will bring fans closer to the ceremony than ever before.”

From Marvel to Time, the number of media entities launching their NFTs has skyrocketed over the past year, re-emphasizing the importance brands are placing on this hands-on representation of blockchain technology. By recording the piece of Latin Grammy Awards history on the blockchain, the use case for the technology can be further emphasized.

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