The next step in Mattel’s metaverse plans is a new Masters of the Universe photo shoot experience on the Rec Room multiplayer gaming platform.

Developed and published in 2016 by its Washington-based company of the same name, Rec Room is a free virtual reality platform that allows gamers ages nine and up to create, share, and play thousands of user-generated games. It has more than 82 million lifetime users, and Mattel is aiming to tap into that community with this new limited-time event.

From December 15 to January 15, the Masters of the Universe collaboration will give players the opportunity to virtually visit the iconic Castle Grayskull and take photos with the brand’s characters. The Rec Room also has an in-game store where kids can buy themed costumes or a…