Kids Foot Locker Launches Metaverse Experience on Roblox

quick take:

• Kids Foot Locker has launched a virtual experience on Roblox.
• The children’s shoe store named its metaverse experience “Kids Foot Locker House of Play.”
• It will offer games, unlockable shoes with powers and an interactive virtual space.

Kids Foot Locker has launched into the metaverse race with a virtual hub on Roblox. Dubbed the “Kids Foot Locker House of Play,” the experience offers immersive gameplay, unlockable power-up shoes, and an interactive virtual space.

The metaverse is a 3D virtual space where people can interact immersively through gaming, virtual shopping, socializing, and other experiential events. Leading brands have taken advantage of the industry’s rapid growth to create more intimate relationships with their fans.

Kids Foot Locker joins a growing list of…