In recent years, a number of technology companies have touted the potential of new, interactive and immersive augmented reality (AR) or virtual reality (VR) worlds that people can join to socialize, learn, work, play, and otherwise. more importantly, buy. From promoting products to selling goods to providing services, business opportunities in the metaverse can be many.

This is the second in a two-part series that considers the unique legal questions that the metaverse could raise. In the first part of the series, we focus on the litigation challenges posed by the metaverse, with a focus on privacy and product liability litigation.

In this newsletter, we highlight from a Canadian perspective some key questions for organizations looking to establish a presence on a metaverse platform…