It’s always exciting to see companies experiment with new technology and push the boundaries of what’s possible. Homebuilders often take big risks, but when it comes to digital innovation, there’s usually a wait-and-see approach. KB Home, ranked #6 on the Builder 100 list, recently announced that it has joined the metaverse by creating a virtual model home experience in Decentraland, one of the most popular metaverses.

At first glance, it’s easy to be skeptical of this move since the metaverse is still in its infancy. While many believe the trend is heading in this direction, it’s still unclear…