Ahead of his appearance at the Consumer Electronics Show on Thursday in Las Vegas, Deadline spoke with CAA Metaverse Director Joanna Popper about preparing the organization and its customers to be ready for the metaverse, and the importance of the recent agency investment (through Connect Ventures, an investment partnership with New Enterprise Associates) in Deep Voodoo, the artificial intelligence startup formed by Trey Parker and Matt Stone.

“AI technology is here and it’s moving fast, and it’s only going to move faster,” Popper tells Deadline. “It is important that entertainment executives understand this technology and its potential.”

TERM: Can you briefly explain your role as head of the metaverse?

JOANNA POPPER: I see the metaverse as the…