New-age digital entertainment and technology company JetSynthesys announced Thursday the acquisition of Metaphy Labs, an end-to-end solutions provider that helps brands create their own metaverse.

With the acquisition of Metaphy Labs, JetSynthesys aims to facilitate the ‘metaverse as a service’ (MAAS) for brands. This would help brands build their own virtual worlds, packed with meta-commerce and a wide range of customizable immersive user experiences.

JetSynthesys was launched in 2014, under the leadership of Rajan Navani. The firm focuses on three key sectors including gaming and esports, digital entertainment, wellness and livelihoods. The firm is known for its advanced capabilities in AI/ML, AR/VR/XR.

In a conversation with The decryption story Rajan Navani, Founder and…