Today, JD presents his ‘King of the Game’ Crayta universe, created by Meta Creative Shop. The sportswear giant has captured the magic of its latest arcade-themed campaign in 3D, becoming the first brand to launch a game for sneaker lovers globally on the Facebook gaming platform.

In the JD ‘King of the Game’ campaign, we see 32 superstars from sports, entertainment and music culture, including Kano, KSI, Chunkz, Tobi Brown and Anthony Joshua, enter a magical arcade powered by fairy lights. neon hidden in the depths. of a shopping center. Consumers can now enter JD’s virtual arcade themselves, as the holiday campaign setting has been meticulously reconstructed by a community of grassroots creators through Meta’s new collaborative gaming platform.

The new JD Sports: ‘King of…