• An Apple executive said the word metaverse is one he “will never use.”

• Tim Cook has previously said that Apple avoids using the word because people don’t know what it means.

• Mark Zuckerberg has centered his entire company around the concept.

Apple executive Greg Joswiak made a joke about Mark Zuckerberg’s vision for the metaverse during a conference on Tuesday.

Joswiak, Apple’s senior vice president of worldwide marketing, called metaverse a “word I’ll never use” when asked for comment on the topic at a conference organized by The Wall Street Journal.

At the same event, Apple’s senior vice president of software engineering Craig Federighi joined the statement.

“Yeah, I’m fine with that,” he joked.

Apple has gone to great lengths to dodge the terminology in…