Source: news.google.com
As brands enter the metaverse, a number of companies are beginning to create brand experiences across multiple virtual platforms. Some marketers believe that this type of cross-platform activation is the future of metaverse advertising, but not everyone is convinced yet.
For the most part, brands interested in getting active in the metaverse have historically focused their efforts on singular platforms like Roblox or Fortnite. One reason for this is that creator studios designing virtual spaces often focus on specific platforms, making it necessary to work with multiple creators to activate on more than one platform at a time.
Recently, however, this has begun to change. Brands like Netflix and iHeartMedia launched spaces with similar names and designs simultaneously on…
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