Rolex has joined the growing list of major companies looking to reposition themselves for the metaverse, widely touted as the next iteration of the internet. On Monday, trademark attorney Mike Kondoudis revealed that the popular luxury wristwatch maker has filed a trademark application, which covers services related to digital currencies, non-fungible tokens (NFTs), and the metaverse.

Rolex Trademark Application Lists Plans for NFTs and Crypto

The trademark was filed with the United States Patent and Trademark Office (USPTO) on October 31, claiming plans for virtual goods and digital collectibles, including NFT-backed media and marketplaces. Among other things, the app also covered plans for cryptocurrency exchange transactions and management services.

The…