The metaverse is getting a lot of attention now as technologists, marketers, and pundits examine and discuss what’s possible in this domain and how businesses can take advantage of it. As a result, brands may wonder if they should create metaverse experiences now or wait and see if the metaverse lives up to the hype.

We believe that the decision is easier to make with an imaginative perspective on the metaverse, how it can evolve, and how its key people, businesses, technology, and infrastructure can benefit from it.

Develop a working definition of what the metaverse means for your business

The idea of ​​the metaverse is not new, but the zeitgeist is still searching for a universally accepted definition. There are common themes such as 3D visualizations and immersive video game-like experiences.

Some even say…