For creators looking to protect their intellectual property (IP), the idea of ​​enforcing intellectual property rights in the metaverse may initially seem daunting. After all, given the metaverse’s association with blockchain and land ownership, it’s easy to think that enforcement of intellectual property rights in the metaverse is very different from enforcement on traditional media platforms like YouTube. But is enforcement of IP in the metaverse so different from enforcement outside the metaverse? The answer is complicated and largely depends on the Terms of Service implemented by different media platforms and metaverse companies.

In Part 1 of this three-part blog series, we examine how intellectual property rights online are…