Meta has announced that social media giant Instagram will introduce a non-fungible token (NFT) marketplace that will be run with the support of Polygon.

“Creators will soon be able to create their own digital collectibles on Instagram and sell them to fans both on and off Instagram,” Meta announced in an updated blog post.

According to Meta, users will get an end-to-end toolkit from the Polygon blockchain. The kit will consist of the creation and display to finally sell.

Through this new feature, users can easily buy and sell NFTs within Instagram, cutting out other middlemen.

Although this new feature has already been available to a small number of users in the US, Meta said that they would be rolling it out on a large scale in other countries. This move is towards Meta’s goal of expanding into the crypto ecosystem.

According to Stephane Kasriel, Meta trading fintech and web3 lead, Meta’s success in the crypto ecosystem requires leveraging the $100 billion maker economy with greater portability than the current web service.

On September 29, Meta, the parent company of Facebook and Instagram, announced that Facebook and Instagram users in the US can now connect their wallets and share their digital collectibles.

The company said users of both platforms would be able to post digital collectibles they own and connect their associated wallets on Facebook and Instagram.

Meta has also announced that it will not charge fees to creators in its digital collectibles marketplace until 202; rather, the company is focusing on helping creators make a living.

Until the mentioned date, Meta has planned to pay the gas costs related to blockchain from its own pocket.

The company also has plans to make its non-NFT features on Instagram easily accessible globally. It has added support for Coinbase and Dapper wallets to complement its previous integrations with Rainbow, metamaskand Trust purses.

In addition to Instagram, an NFT-free trial is also under development on Facebook, and the NFT feature will be rolled out to select US creators in early July this year.

As NFTs help build authentic intellectual property, this is one of the key drivers expected to drive the sector to a valuation of $97.6 billion by 2028, according to a report by Research and Markets.

In addition to Meta, other social media platforms including Twitter and Reddit are also taking their NFT drives to new heights.

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