After launching ‘Grand Vitara’ on Metaverse in July, India’s leading automaker Maruti Suzuki is now set to offer all its car models on a virtual platform by the end of this season, said Senior CEO of company marketing and sales chashhank Srivastava said at the e4m MarTech India 2022 Conference held at Gurugram on Friday.

Giving a special address, Srivastava said: “People generally don’t book a car without physically seeing it. Considering the technological advancement of the Grand Vitara, a fuel-efficient hybrid SUV, we wanted to offer an experience never seen before to consumers. We decided to release the car in a separate NEXAverse in July, marking our entry into the phygital world. Over 55,000 people booked it on the basis alone…