Flipkart has launched a metaverse offer for consumers to discover and buy new products, the latest bet by the Indian e-commerce giant as it experiments with web3 offers to enhance its customers’ experience.

The Walmart-backed Bengaluru-based company has partnered with eDAO, a company incubated by Polygon, to launch the metaverse offering, which it calls Flipverse. The offer is in the pilot stage and was intended to generate interest during the festive season this month.

In Flipverse, which will launch on Flipkart’s Android app on Monday, the company offers “gamified, interactive and immersive” experiences for consumers where they can collect the company’s loyalty points, Supercoins, as well as digital collectibles from…